Customer first Data Guardians
Hi there,
John Wooden once said, "If you don't have time to do it right, when will you have time to do it over?" Better protection for your customers can bring a lot of benefits to your brand – securing customer trust, strengthening brand value, and gaining competitive edge, but more than anything, it is the right thing to do.
Capillary is committed to making both, you and your customers feel safe. Our 4th and final 2023 product theme Customer-first Data Guardians is slated to build towards the most unbiased, locally compliant and secure Loyalty Platform for you and your customers.✨
Project Guardians
CDPs & Loyalty platforms today aren’t always equipped to handle customer privacy, security. Biased machine learning systems and non-compliant tools can cause critical compliance issues. This year, we will be taking these challenges head on. Project Guardians will ensure bias management in the product for customers and for brand resource dedication, to enable compliance with all local regulations.
Safety & privacy will be key facets of the project ensuring we can stay true to being yours and your customers’ Data Guardians.
While this newsletter wraps up our 2023 product themes breakdown, we’re only just getting started. The new year is off to a banging start, and we have so much to share about all the different ways you can go above and beyond in engaging, rewarding, delighting and securing your customers. See you next week!
Keeping your customers safe and sound,
Team Capillary
Updated 5 months ago